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I have multiple sub-sites. Can I promote each of them to the indexes?

If you have multiple sites in the same domain that are clearly different in subject matter (and page design!), then it would be appropriate to promote each of them to the indexes. However, it would be better if they had their own domains.

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If the sites are not distinct, or merely promote a related product, or are duplicates of each other (as done in many MLM sites), or are "virtual pages", then don't do it.

You can certainly promote all these pages to the search engines; they don't care about sites, only pages.

One curious aspect to this question is that when I give this advice to people, they almost always reply explaining why their site is different, or why they think they are the exception. They seem to want permission or affirmation from me that what they want to do is OK. Well, I cannot give such affirmation. I can only give the above advice as what I think is right.

In fact, I would say that if, after reading this, you feel the urge to email me and try to make a distinction for your site, that is a good sign that you already know that what you want to do isn't appropriate!

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