Group Technologies is one of the largest privately
held consumer information and credit data pre-screen
processors in the United States.
For over ten years, Masada has provided proprietary
data processing and custom modeled data to many of
the largest and most sophisticated direct marketers
of insurance, mortgage refinancing and automotive
financial services. We are constantly evaluating new
products to determine if FCRA
compliant mail programs can improve results.
A successful marketing campaign is a process,
not a program. Our systems and procedures include
constantly reevaluating response, conversion and lifetime
value models in order to maximize return on our clients'
precious marketing dollars.
Success is all about the numbers. Masada strives to
ensure our clients achieve their objectives.