Sometime this summer, will ride off into the sunset. It will be replaced by a static archive of the public areas of the site. You can preview the archive here.

   Login to Account
Account Name:


(Or click here to Create New Account)

First time here? Before you begin, you might want to read the Tutorial. There is also a comprehensive Help & FAQ page available.

Forgot your account name or password? Click here to cure your amnesia!

   Secret Net Tools
Are You Listed?
License Pl8 Genr8tor

   Getting Started
Getting Started:
Welcome (Home Page)
Site Help
Site FAQ
Site Map
List of Sites
Create New Account

Tutorials: (read in this order)
Preparing your Pages for the Search Engines
Using Tooter to submit your site
Getting listed in Yahoo (and the other big indexes)
Paying for Traffic
How to (not) win Awards

Trends in Submission
Virtual Vexation
The 500 Sites Fallacy
Page 1 Paranoia
Clickthrough Conundrums
The Gullibility Virus
A Marketing Course that Works?!
Accepting Credit Cards Online
Links of Interest
Glossary of Useful Terms
Random Nonsense
Woodhead's Law
Cool Domain Names
Why I let you decide how much to pay

Moral obligations?
Be Supportive!
Suggestion Box

About the Site:
How it works
Promotion Monitor
Our Awards
Best User Sites
User Comments

Believe it or not, 11.13% of the people who use support the site!
This tool is temporarily (I hope!) unvailable.

Overture just changed the format of their results, and I can no longer extract the bid amounts. Until I can find a workaround, the Search Terms Report is offline. Sorry!

Optimizing your pay-per-click bids

As many of you know, is one of my favorite sources of inexpensive clickthroughs. While their bidding interface is decent, one thing it doesn't do is provide an easy method for finding out what all the bids are for any particular search term -- it just tells your the amount you need to bid to get position 1, your current bid, and what position you are currently in. If you want to find out more detailed information, you have to do a bunch of individual searches!

To remedy this, I built a handy Search Terms Report tool. You just enter all of your search terms, and the tool will do searches for each term and tell you what all the page 1 bids are, all nicely formatted in an email report!

The report shows you at a glance how you are doing, and makes it easy to find situations where you are overpaying (and can reduce your bid without changing your position) and where you have an opportunity for making a large jump in position for a relatively small change in your bid.

For example, consider the following report:
 Rank   Bids for Query [free promotion]
-----   -----   -----   -----   -----   -----   -----   -----
 1- 7    0.20    0.15    0.10    0.10    0.09    0.08  * 0.08*
 8-14    0.07    0.07    0.06    0.06    0.06    0.06    0.05 
15-21    0.05    0.05    0.05    0.04    0.04    0.04    0.03 
22-28    0.03    0.03    0.03    0.02    0.02    0.02    0.02 
29-35    0.01    0.01    0.01    0.01    0.01    0.01    0.01 
36-40    0.01    0.01    0.01    0.01    0.01     -       -

On page one of a Overture results page, 40 sites are listed. For the search term "free promotion", there are 40 paid listings. So you have to pay to get onto page 1. The top bid is 20 cents, and this bidder is paying too much. He could reduce his bid to 16 cents and still be in the number 1 position. My current bid (marked with the asterixes) is 8 cents. Since I'm in one of the top 7 slots, I'll usually be visible "above the fold" when someone makes this query (which is usually a good thing, except perhaps for very general search terms, where you might want to be lower down on the page). Note also that by increasing my bid just 3 cents, to 11 cents, I can leap into the #3 position!

To make life even easier for you, you can simply dump the text of one of's downloadable reports into the form, and it will extract all the search terms!

NEW FEATURE: The tool now generates a lists of all the bids you can safely reduce without changing your ranking!

Tool Temporarily Offline! is a good site that is full of information and links related to pay-per-click search engines.

About this site...
This site was developed on a Macintosh, programmed in WebSiphon, and served by WebStar. The author, on those exceedingly rare occasions when he does think, indeed thinks differently. ©1997-2016 Robert Woodhead, All Rights Reserved.™, Tooter™, Secret Net Tools™, MultiSubmitter™, BaldSpotCam™, and ShareService™ are trademarks of Robert Woodhead. To get help, report bugs, or make suggestions, go here.