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What about services that promise to get you high search engine rankings?

It is my strong opinion that the tricks most of these services use are (a) an attempt to subvert the usefulness of the search engines, and (b) rarely cost-effective on a cost/customer basis. You may get more traffic but your cost per new customer will be very high, because they charge a lot of money. And don't be fooled by a money-back guarantee. It will probably be worded in such a way that it will be useless.

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Furthermore, the search engines are always trying to ferret out these tricks, and as they change their systems to block them, guess what? Your friendly service will be back to sell you the next system for "beating them." And if they promise instant results, they're lying, because right now most of the search engines take weeks or months to add new listings.

My advice is that you do not resort to tricks, but instead code good solid pages that emphasize your keyphrases, and don't worry too much about search engine ranking. Think long term. You have to figure that the search engines will get more sophisticated in their ranking, so build a site that is useful and information-packed.

There are some search engine optimization consultants who are reputable and do a good, ethical job. They never make wild promises, or try to "game" the search engines.

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