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I'm in the search engines. But my ranking sucks! What gives?

Just because you're in a search engine doesn't mean your page will rank highly, and getting onto one of the first few pages of the search returns will greatly increase your hits.

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The #1 mistake people make is that they think it's important to get a high ranking for specific keyWORDs. Alas, if you are selling, for example, fishing lures, it is pointless to try and get on page 1 for keywords like "fishing" or even "lures", as you'll be competing with millions of other pages that contain these words.

The best technique is to think of specific keyPHRASES that people who are interested in your product will type in. Things like "floating bass lures", for example. Those are the phrases you put into you meta tags.

Read the advice and commentary pages on the site, and you'll find some more detailed advice (and commentary!) about this. In particular, the Yahoo tips page can help you optimize your Yahoo listing (more important than any single search engine).

But the first step is to think like a potential customer, and ask yourself what they'll be typing in.

If you want help on tuning your site to improve your search engine rankings, the Secret Net Tools available to those who contribute $10 or more will help. I also VERY strongly recommend you spend an evening exploring Search Engine Watch and subscribe to their newsletter. It is one of my favorite resources, and is dedicated to helping you learn how to improve rankings.

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This site was developed on a Macintosh, programmed in WebSiphon, and served by WebStar. The author, on those exceedingly rare occasions when he does think, indeed thinks differently.

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