Flash is a plague - don't use it! And Javascript isn't much better...

Avoid using Flash in your website. Flash is a black box to the search engines, they can't see inside it. Anything presented by Flash is invisible to them. So that means it is invisible to people trying to find your product or service.

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Flash is almost never used appropriately on the net. One of the few examples of good flash use is HowStuffWorks where it is used to present little explanatory animations.

But time and time again, I see entire sites created in Flash. What's the point? Since the search engines can't see the Flash content, the chances are, these sites won't rank well for the searches they want to rank well. Which means they won't get traffic. Which means almost nobody will see the high-tech super-cool way-keen website that they paid a huge amount of money to a "web design expert" to create.

If a consultant recommends that you use Flash in a website, run for the door. If you can trample him or her on the way out, consider that a bonus. Just in case I'm not being clear, let me put it another way. Anyone who recommends extensive use of Flash in a website ought to be taken out and shot.

Javascript suffers from similar problems. It clutters websites, and doesn't work on all browsers. Use it only for absolutely essential functional activities. Never use it to create flashy effects.

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